Lately I've been getting the same question over and over: if I think stocks could drop further, why would I still buy now? My short answer has been this: at certain levels it becomes more risky for you not to buy. But that answer depends entirely on your situation. In this article I’ll walk you through where the market stands, what the data says, and – most importantly – how you should think about your money right now.

1.Where we are today: Fed policy, market breadth and valuations

Quick snapshot:
  • The S&P 500 has rallied about 38% from the recent bottom and many of the MAG7 stocks are at or near all-time highs.
  • The Federal Reserve cut rates on September 17 by 25 basis points. Two additional 25-basis-point cuts (priced in by markets) are expected on October 29 and December 10, which would put the federal funds rate near 3.50–3.75%—very close to the Fed’s dot-plot projection of about 3.6%.
  • Valuations are very high: forward P/E ratios for the S&P 500 are similar to the dotcom era peaks. That has important implications for expected long-term returns.

Key takeaway: The Fed appears to be prioritizing a weakening jobs market over inflation right now. If the Fed spaces out cuts (waiting 5–12 months between them), historically the market tends to produce positive returns the following year – but with volatility along the way.

2.Important concepts explained (for beginners)

What is forward P/E?

Forward price-to-earnings (forward P/E) is a valuation metric that divides a stock index’s price by expected earnings over the next 12 months. A higher forward P/E generally means the market is paying more for each dollar of expected earnings—i.e., stocks are expensive relative to expected profits.

What is max drawdown?

Max drawdown is the largest peak-to-trough fall in a period. For example, if an index goes from 100 to 70 and then back up, the drawdown is 30%. It measures downside risk—how much you could lose before recovering.

Why the “dotplot” and rate timing matters

The Fed’s dot-plot shows policymakers’ rate expectations. If the Fed cuts slowly (with long gaps), it signals it’s not panicking – and markets historically respond better. If the Fed needs to cut aggressively (rapid, large cuts) because unemployment spikes, that’s often linked to more severe market downturns.

3.What the data says about returns and risk

  • When forward P/E is at or above ~23 (similar to current levels), JP Morgan estimates the annualized 10-year returns tend to be muted—roughly between -2% and +2%.
  • However, one-year returns at those valuations can still be very large—historically we’ve seen single-year gains near 40% in comparable valuation periods.
  • Following a 4-month winning streak (like May–August this year), 21 out of 22 prior instances showed positive returns 9–10 months later – but 12-month periods still experienced meaningful drawdowns along the way. So the longer-term trend can be up while short-term volatility remains real.

Interpretation: High valuations compress expected long-term returns, but they don't prevent large short-term gains. That combination increases the importance of timing, risk tolerance, and investment horizon.

4.The AI bubble and the dotcom comparison

We are in an AI-led tech rally – a technological revolution comparable to (and possibly larger than) the dotcom era. Bubbles can last. In my view this AI bull market could continue for another 1–3 years, similar to the late 1990s run-up. But bubbles typically end with a bust that weeds out weaker businesses. The survivors then become the dominant companies for the next decade (think Amazon, Google, Microsoft after the dotcom bust).

That means you can have spectacular short-term returns in this cycle, but you also face the risk of severe corrections that may take years to recover from – especially if you buy at inflated valuations with a short time horizon.

5.How to decide what to do with your money

Answer two simple questions first:

  1. What is your time horizon? (How many years or decades until you need the money?)
  2. What is your risk tolerance? (How large a drawdown can you emotionally and financially tolerate?)

If you have decades to go (20–40 years):

  • Buying even at highs is often less risky over multiple decades. For example, buying the S&P 500 at the 2007 top required ~6 years to get back to even – but 18 years later your investment was still ahead.
  • Mega-cap technology names bought today are likely to appreciate over a multi-decade horizon.

If you have a short horizon (5 years or less):

  • High valuations matter a lot. You could be sitting on large losses in the near term.
  • Be very selective – look for value and companies with stable earnings, not just hype.

6.Investing vs. swing trading: keep them separate

Do not mix your swing trades and your long-term portfolio. I cannot stress this enough. When they live in the same account you begin making emotional or short-term decisions about your long-term holdings.

  • Long-term investing: buy companies you believe will compound earnings for decades (AMD, Nvidia for believers in multi-decade GPU leadership; UnitedHealth for defensive value, etc.).
  • Swing trading / short-term trades: exploit momentum and volatility (I’ll trade breakouts on speculative names like Big Bear AI or other hyped tickers and take profits within days or weeks).

It’s OK to be bullish on a company and also plan a swing trade with the intention to buy on a retracement if the longer-term thesis still holds. Example: I expect Amazon to potentially retrace toward ~242 (near-term), but Amazon still may be a fine long-term hold if you have decades left.

7.Where to look for value right now

High-level inventory:

  • There are currently about 202 S&P 500 stocks down year-to-date and 38 NASDAQ‑100 names down year-to-date. The NASDAQ is top-heavy (the rally has been concentrated in a handful of mega-caps).
  • Use those laggards as a starting point to find potential value – look for companies with improving fundamentals, moat, and earnings/cash flow growth.

Examples of laggards worth investigating (not endorsements, but places to look):

  • The Trade Desk – strong revenue growth, operating cash flow improving, AI leverage in ad-buying platforms.
  • Marvell (chip names) – trading at cheaper-than-average multiples with improving margins as AI chip demand grows.
  • Atlassian, Lululemon, and others are down YTD – some are industry leaders, others face more competition or structural challenges (e.g., athletic wear).

Be picky: if an industry isn’t a space you want exposure to (e.g., crowded apparel), don’t force it even if the stock looks “cheap.” Focus on businesses you understand and industries where you see durable growth or mean-reversion potential.

8.Real-world examples from the trenches

  • Olo (a speculative example): pre-revenue or early revenue storytelling companies can run up dramatically (I mentioned a SPAC example moving from $10 SPA price to much higher) – that’s swing-trade territory, not a rock-solid retirement hold.
  • AMD: if you believe AMD will take substantial GPU share over the next decades, it’s a different investment decision than trading AI hype names.

9.Fed risk scenarios—what could cause the next crash?

Two scenarios to watch:

  • Base case (what I think is more likely now): Fed cuts modestly and waits between cuts – this supports equities and could let the bull continue 1–3 years.
  • Bear case (the risk to watch): unemployment spikes above ~4.3–4.5%. That would force the Fed to cut aggressively and quickly, which historically has been associated with deeper market downturns. A rapid, panic-driven rate response could trigger the next bust.

Also watch for macro black swans (big shocks, rapid job losses, systemic surprises) or a failure of corporate earnings to meet lofty expectations. When forward P/E diverges strongly above actual earnings trend lines, the risk of a correction rises.

10.Practical checklist for your portfolio (actionable steps)

  1. Define your time horizon (years until you need the money) and write it down.
  2. Set a risk limit: how much drawdown can you tolerate without panic-selling? Define a percentage.
  3. Separate accounts: keep a long-term investing account and a separate trading account. Different objectives; different rules.
  4. Scan for value: use screens for S&P 500 stocks down YTD with improving revenue, cash flow, and reasonable multiples.
  5. Be selective with mega-caps: if you buy high-multiple leaders, size positions appropriately relative to your risk tolerance.
  6. Keep a cash / money-market allocation if you’re near retirement or uncomfortable with current valuations—money markets now offer attractive yields for some investors.
  7. Monitor unemployment and Fed signals – if jobless claims and unemployment tick sharply higher, reevaluate risk exposure.
  8. Maintain an emergency cash buffer – don’t force investments if you can’t handle a multi-year drawdown.

11.Final thoughts

If you have decades to invest, buying at or near highs is less likely to ruin your long-term outcome – history shows patience pays. If you are near retirement, high valuations are a meaningful risk. Right now we live in a paradox: valuations look like the dotcom top, yet the AI narrative and earnings expectations can still produce outsized near-term returns. That means thoughtful behavior matters more than ever.

"At certain levels it becomes more risky for you not to buy." – a useful framing, but only if you know your horizon and risk tolerance.

Be deliberate: know your time horizon, understand what you own, separate trading from investing, and look for value among the laggards until better entry points appear in the largest names. If you want to learn how I scan names, build swing setups, and balance investing vs trading, send me a message at Carlos.M.Artiles@gmail.com, Or the ACapital group Analysis, where I share the nitty-gritty of finding value, managing risk and some opportunities that I am currently looking at.

Stay safe out there, and trade (and invest) with a plan.

IMPORTANT DISCLAIMER: This document is provided for informational and educational purposes only. It does not constitute investment, legal, tax, or other professional advice, and nothing herein should be construed as a recommendation, offer, or solicitation to buy or sell any security. Information is from sources believed reliable but not guaranteed; certain figures are estimates that may prove incorrect. Past performance is not indicative of future results, and all investments involve risk, including possible loss of principal. Conduct your own due diligence and consult a licensed professional before investing. Carlos Artiles accepts no liability for any loss arising from use of this material.

CARLOS ARTILES · Strategy. Growth. Life by Design.Informational use only — not investment advice